Severtson Screens increases production capacity by 50 percent
Now Including Microperf Options, the Industry-Acclaimed Severtson SēVision 3D GX and UltraWide 3D Screens Can Now be Shipped Folded in Smaller Packaging with No Loss in Structural Integrity or Performance Abilities; Int’l Shipping Costs Reduced by Up To 70 Percent
Mesa, Arizona, USA, Nov. 18, 2014 – Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, has announced that it has raised production capacity in its Mesa, Ariz., USA manufacturing facility by 50 percent due to increased demand for its new folded SēVision 3D GX line of cinema projection screens. The new folded line reduces international shipping costs by up to 70 percent.
“Since its launch earlier in 2014 and after three highly successful trade shows since, we’ve recently had to renovate our facility and upgrade our machinery to keep up with international demand for our new folded SēVision 3D GX line of cinema projection screens,” explained Toby Severtson, president and CEO of Severtson Corp. “We were already working at maximum capacity shortly after the announcement of the of the original folded white and silver versions this past Spring at CinemaCon 2014. Then, after the recent Kino Expo in St. Petersburg, Russia and ShowEast in Florida where we featured our brand new microperf version of the folded line, we had no choice but to both enhance existing equipment, as well as bring in more, in order to meet international orders.”
Launched at CinemaCon 2014 to rave reviews and popularity worldwide, Severtson Screens’ new folded shipping method now makes international distribution of its industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent. Besides standard perforated white and sliver screens, Severtson now also offers its immensely popular microperf option to its folded SēVision 3D GX line of cinema projection screens for international shipment.
“The microperf version is what has put this line over the top as these screens are the screen of choice for high-end, premier theatres,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “The Severtson microperf viewing surface eliminates moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”
The practically invisible pinpoint holes in the microperf material allow sound to be smoothly transmitted through the material while preserving audio quality. The Folded SēVision 3D GX line of cinema projection screens offer up to 15 percent better sound transfer over standard perforated screens, while providing optimum visual performance at the same time, resulting in the ultimate audio and video experience for theater customers.
Shipping costs associated with such large packages as these were out-of-reach for so many up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. “Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Severtson.
The new folded line of SēVision 3D GX and Ultra Wide cinema screens are now available for delivery to international destinations, having numerous advantages, including:
- available in standard or micro perforation (white and silver)
- coated surface that is harder to bruise and scuff
- small micron flake coating produces a sharper image, eliminating graininess in bright scenes
- viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested
- water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface
- perfect for all large cinema applications, such as movie houses, museums, universities, etc.
According to Severtson, in the past, the idea of folding a screen for shipment, delivery, and installation has been deemed impossible because there was no method of doing it without degrading the quality and performance of the screen, or ruining it altogether. Today, the cost offset on shipping as well as the screen’s performance and longevity increases savings for the customer. This is huge news for the international market that desires a state-of-the-art silver 3D cinema screen, but, up until now, simply could not afford the shipment and installation cost because of how such a large screen had to be prepared, packed, and shipped.
Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).
Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.
About Severtson Screens
Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.